Chakki Gold

Objective:

To announce a new improved recipe and become the market leading Chapatti Flour within the South Asian community.

Solution:

Aligning with the above the above the line campaign and using the strap-line Chakki Gold has its shine back". My involvement was to develop the core design visual for the below the line campaign. Which included creating static and animated social media adverts and Point-of-Sale material to used within retail and trade stores.